About Us

Who We Are – Our Story

Kralice is a brand that flourishes in the vibrant heart of Buenos Aires, Argentina. Founded by Lili, an entrepreneur and businesswoman with over 35 years of experience in the leather goods and fashion industry, Kralice was born from a passion for creating unique, high-quality accessories.

From the very beginning, Kralice has designed each collection with the original, powerful, and playful woman in mind. We want every woman who carries our products to feel comfortable, happy, and stylish. Our pieces are designed to be effortlessly versatile and beautiful, offering some of the trendiest products on the market.

Our commitment to quality and excellence is reflected in every piece we create. Our handbags, backpacks, wallets, and cosmetic cases are handcrafted in Buenos Aires, using the finest 100% Argentine leather. We are dedicated to sourcing the best materials to ensure that each product is durable and embodies a relaxed yet unique style.

At Kralice, we love what we do, and we hope you enjoy carrying the result of our hard work and dedication with you. Every product is a manifestation of our passion for fashion and design, and a tribute to the women who inspire our creations.

We are deeply grateful to each of our customers for joining us on this wonderful journey. We look forward to creating many more special and memorable moments together!

VISION

At Kralice, our vision is to become a globally recognized brand, known for our dedication to quality, innovative design, and authenticity. We aspire to be a leading name in the world of leather goods and fashion, bringing the elegance and tradition of Argentine leather to women around the globe. We aim to inspire confidence and satisfaction in our customers, building a lasting connection based on our commitment to delivering exceptional products that reflect the originality and power of every woman. At Kralice, we dream of a future where our creations become a symbol of style, comfort, and joy in the everyday lives of our customers.

MISSION

At Kralice, our mission is to design and deliver leather goods that capture the essence of originality, power, and joy in every woman. We are committed to creating high-quality accessories, using genuine Argentine leather and rigorously selected materials, so that our customers can enjoy durable, functional, and fashionable products. Through innovative design and a unique style, we aim to inspire confidence and happiness, ensuring that every Kralice piece reflects the care and passion we put into our work. We are dedicated to maintaining a close and satisfying relationship with our customers, listening to their needs, and exceeding their expectations with every collection.

Get To Know Us! – Meet the KRALICE family

Our Team

Behind every Kralice piece is a passionate team committed to quality, creativity, and excellence.
Each member brings their experience and talent to create the products you love.
From design and production to distribution and customer service, we work together to bring you the best of Argentine craftsmanship.
Meet the people who make Kralice possible and discover how each contributes to our mission of empowering and bringing joy to women around the world.

✨< Click on our team to learn more about our story and activities!>

Liliana Jaquerz

Founder – CEO

Founder & Creative Director
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Lili is the visionary behind Kralice and the creative force driving our designs. With over 35 years of experience in the leather goods and fashion industry, she combines her extensive expertise with an unmatched passion for innovation and quality. Her dedication and creativity are reflected in every collection, designed to empower and bring joy to women worldwide.

Joel Suarez

COO

COO – Commercial Manager
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Joel is our Commercial Manager and the engine that ensures Kralice operates efficiently. He is responsible for the administration and management of wholesale and local suppliers. Joel brings extensive business management experience to keep our operations smooth and effective. His ability to build strong relationships and his strategic approach are essential to our continued growth.

Pablo Suarez

Marketing & Advertising

Marketing & Advertising
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Pablo leads our marketing team and is responsible for our e-commerce and advertising strategies. With a deep understanding of the digital market and a creative approach, Pablo drives our marketing campaigns to maximize our visibility and reach. His ability to connect with our customers across various platforms is crucial to our success in the global market.

Logistics Team

Logistics Team
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Our logistics team is crucial to the efficient distribution of our products. They manage and coordinate the entire logistics process, ensuring that every order arrives at its destination in perfect condition and in the shortest possible time. Their precision and dedication are key to maintaining customer satisfaction.

Sales Representatives

Sales Representatives
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Thanks to our sales representatives, Kralice has become known in the most remote corners. They travel tirelessly, showcasing and offering our products in various locations, ensuring that our brand reaches every corner of the country. Their effort and passion for our product allow us to reach more people every day.

In-Store Sales Associates

In-Store Sales Associates
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Our in-store sales associates are the face of Kralice for many of our customers. They offer personalized and attentive service, helping our customers find the perfect accessory and ensuring that every visit to our stores is a pleasant and satisfying experience. Their commitment and professionalism are essential to our customer relationships.

Design & Product Development

Design & Product Development ✨< Click to learn more about their story and activities!>

Our design and product development team is dedicated to creating new collections that reflect the latest fashion trends while preserving Kralice’s unique essence and style. They work meticulously from conceptualization to prototype creation, ensuring that each product meets our high standards of quality and design.

Production & Manufacturing

Production & Manufacturing
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The production and manufacturing team is responsible for mass production and overseeing the quality of our products. They work closely with the designers and quality control team to ensure that each piece is crafted to the highest standards of excellence.

Customer Service

Customer Service
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Our customer service team is always available to provide support and assistance to our customers. Whether answering questions, handling returns, or receiving feedback, they ensure that every interaction with Kralice is positive and satisfying. Their dedication to customer satisfaction is fundamental to building lasting relationships.

Legal & Compliance

Legal & Compliance
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The legal and compliance team ensures that Kralice adheres to all relevant laws and regulations. Their work is essential to protecting the integrity and reputation of our company, ensuring that all our operations are conducted ethically and in accordance with regulations.